

Racist ratings linger in five-star systems — a thumbs up could fix that
Feb 19, 2025
Lauren Rivera, a Kellogg School of Management researcher, dives into how a simple switch from five-star ratings to a thumbs up/thumbs down system can eliminate racial bias in job evaluations on online platforms. She discusses a study of nearly 70,000 ratings, revealing how complex systems can perpetuate discrimination. Rivera also emphasizes the broader implications for equity in hiring practices, while the podcast touches on quirky topics like cockatoos’ gourmet tastes and historical climate research from Transylvania.
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Thumbs Up/Down vs. Five Stars
- A study showed racial discrimination on a platform using five-star ratings.
- Switching to thumbs up/down eliminated this discrimination, equalizing worker ratings.
Impulsive CEO Decision
- The platform's CEO wasn't driven by extensive data analysis when changing the rating system.
- He simply adopted the thumbs up/down approach after seeing it on another popular online platform.
Bias in Five-Star Ratings
- Past research shows racial bias in evaluations, like an attorney's writing judged more harshly when associated with a Black photo.
- Five-star systems, common in apps, could perpetuate such discrimination.