This Is Not Your Hobby Episode 5: Treat Your Website Like An Employee To Optimize Purchase Intent
20 snips
Nov 4, 2025 Transform your website from a digital brochure into a 24/7 salesperson that actively drives sales. Discover essential strategies like emotional targeting and clarity that connect with customers. Learn why showcasing lifestyle visuals beats production images and why mobile optimization is a must. Find out how to implement SEO for visibility and keep your site's design simple yet effective. With practical checklists and insights, maximize your brand’s online presence to avoid leaving money on the table.
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Website As A 24/7 Salesperson
- Your website is a 24/7 salesperson that can generate passive revenue while you sleep.
- Neglecting it means leaving money on the table and losing purchase opportunities.
Pass The Grunt Test In Seconds
- Answer three basics quickly: who are you, what do you sell, and how do I buy it.
- Make those answers visible above the fold with clear branding and a call-to-action.
Include Buyer-Facing Assets
- Bake B2B and B2C product info into your site: specs, sales sheets, pricing, and media assets.
- Make these assets easy for distributors, retailers, and press to find and download.
