A Product Market Fit Show | Startup Podcast for Founders

Solo Episode: The Five Steps to Product Market Fit

Dec 15, 2025
Discover the essential five steps to achieving product-market fit in a startup. Avoiding preventable mistakes is crucial for success, as real-world case studies illustrate. Learn the importance of deep research before diving in, and why staying laser-focused on customer needs can prove beneficial. Explore how being present in niche markets aids in discovering valuable insights. Emphasize delivering real value over chasing growth metrics and understand the need for rapid pivots to tackle pressing problems. Persistence is key to finding the right fit!
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INSIGHT

Avoidable Mistakes Kill Early Startups

  • Mistakes are unavoidable but avoidable mistakes are unaffordable in startups.
  • Learn from experienced founders to cut out preventable errors and raise your odds of success.
ADVICE

Start With Research Before Building

  • Do spend deep time in research mode before building an MVP.
  • Live the customer's role to surface subtleties others will miss, like Ada's founders did in support.
ANECDOTE

Ada's Founders Spent A Year In Support

  • Mike from Ada and his co-founder spent a year working as customer support agents to learn the problem.
  • That hands-on research led them to build Ada, a successful customer service chatbot.
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