WP Tavern #198 – Muntasir Sakib on Bridging the Gap Between WordPress Plugin Development and Marketing Success
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Dec 17, 2025 Muntasir Sakib, a WordPress product and marketing professional, shares his journey in the plugin ecosystem. He emphasizes that marketing is crucial for plugin success, advocating for early strategic planning and ongoing community engagement. Muntasir highlights the risks of feature-first development and the importance of user feedback. He warns against the pitfalls of lifetime deals, favoring recurring revenue for sustainability. Lastly, he stresses bridging the gap between developers and marketers to enhance collaboration in this competitive marketplace.
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WordPress Marketing Is Ecosystem-Driven
- WordPress product marketing is ecosystem-driven and not like SaaS where you control the stack.
- Success depends on compatibility, WP.org distribution, docs, onboarding and community presence.
Customer Feedback Powers Growth
- Customer feedback is a goldmine and word-of-mouth in WordPress is extremely powerful.
- Ten happy customers can be more valuable than a large sum of short-term revenue.
Start Marketing At Day One
- Plan marketing from day one and define audiences, influencers and test groups before launch.
- Share beta builds early and collect feedback to improve the product pre-launch.