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Muntasir Sakib
WordPress product and marketing professional active since 2018 who has helped grow plugins and represented products at WordCamps, with experience scaling products like TutorLMS and Droit (Droip).
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9 snips
Dec 17, 2025
• 41min
#198 – Muntasir Sakib on Bridging the Gap Between WordPress Plugin Development and Marketing Success
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Muntasir Sakib, a WordPress product and marketing professional, shares his journey in the plugin ecosystem. He emphasizes that marketing is crucial for plugin success, advocating for early strategic planning and ongoing community engagement. Muntasir highlights the risks of feature-first development and the importance of user feedback. He warns against the pitfalls of lifetime deals, favoring recurring revenue for sustainability. Lastly, he stresses bridging the gap between developers and marketers to enhance collaboration in this competitive marketplace.
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