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So What's a Branded Map on Fortnite Again?
Mar 25, 2025
In this engaging discussion, Matt Edelman, Chief Commercial Officer at Super League Gaming, explores the intersection of gaming and advertising. He emphasizes the shift from traditional advertising to interactive experiences, urging brands to ditch the 'gamer' stereotype. Edelman highlights the unique opportunities within Fortnite's dual modes and Roblox's evolving ad solutions. He also foresees playable ads as the future in mobile gaming, advocating for brands to become 'playable' to truly connect with the younger audience.
37:17
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Quick takeaways
- The gaming industry's convergence with advertising is reshaping brand engagement strategies, necessitating the development of interactive, 'playable' ad experiences for deeper audience connections.
- Platforms like Fortnite and Roblox present unique opportunities for brands to integrate ads into user-generated content, enhancing interaction and engagement within the gaming ecosystem.
Deep dives
The Evolution of Gaming Advertising
The gaming and advertising industries are converging rapidly, as evidenced by the increasing presence of brands within gaming platforms. With 3.3 billion people playing games globally, marketers are recognizing the importance of engaging audiences where they spend their time. Data indicates that half of Americans play video games, prompting brands to shift advertising budgets to capitalize on this trend. Despite the growth, generational barriers remain, as many decision-makers have not fully embraced gaming as a viable advertising medium.
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