Matt Edelman
President and Chief Commercial Officer of Super League, which focuses on making brands playable through various gaming platforms.
Best podcasts with Matt Edelman
Ranked by the Snipd community
Apr 14, 2025 • 55min
279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse
In this conversation, Charles Hambro, CEO of GEEIQ, and Matt Edelman, President of Super League, unpack the evolution of brand activations in the gaming space. They discuss the strategic shift towards user-generated content, revealing how brands engage with audiences on platforms like Roblox and Fortnite. The duo shares exciting insights into the effectiveness of playable ads and the significant ROI they bring. They also highlight the importance of adapting marketing strategies to capture the attention of Gen Z and Gen Alpha, turning gaming into a powerhouse for brand loyalty.
Mar 25, 2025 • 37min
So What's a Branded Map on Fortnite Again?
In this engaging discussion, Matt Edelman, Chief Commercial Officer at Super League Gaming, explores the intersection of gaming and advertising. He emphasizes the shift from traditional advertising to interactive experiences, urging brands to ditch the 'gamer' stereotype. Edelman highlights the unique opportunities within Fortnite's dual modes and Roblox's evolving ad solutions. He also foresees playable ads as the future in mobile gaming, advocating for brands to become 'playable' to truly connect with the younger audience.
