
Analyse Podcast Una Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna
20 snips
Mar 12, 2022 AI Snips
Chapters
Transcript
Episode notes
Acquire And Supercharge Ecommerce Brands
- Acquire online brands and then scale them by improving operations and margins through expert teams.
- Focus on majority ownership and active stewardship to unlock growth and efficiency across channels.
Where Sellers Typically Plateau
- Many indie sellers scale easily to a point but stall around $0.5–$5M revenue due to operations and complexity.
- Aggregators provide liquidity and operational muscle to take them past that plateau into multi-market scale.
Use A Scorecard For Brand Selection
- Score potential acquisitions on category fit, native online presence, size and profitability, review health and ranking, and marketing efficiency.
- Use a standardized scorecard and threshold to screen deals before deeper diligence.
