Analyse Asia with Bernard Leong

Una Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna

20 snips
Mar 12, 2022
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ADVICE

Acquire And Supercharge Ecommerce Brands

  • Acquire online brands and then scale them by improving operations and margins through expert teams.
  • Focus on majority ownership and active stewardship to unlock growth and efficiency across channels.
INSIGHT

Where Sellers Typically Plateau

  • Many indie sellers scale easily to a point but stall around $0.5–$5M revenue due to operations and complexity.
  • Aggregators provide liquidity and operational muscle to take them past that plateau into multi-market scale.
ADVICE

Use A Scorecard For Brand Selection

  • Score potential acquisitions on category fit, native online presence, size and profitability, review health and ranking, and marketing efficiency.
  • Use a standardized scorecard and threshold to screen deals before deeper diligence.
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