Strength coach and podcast host Angus Bradley discusses the impact of social media on the fitness industry, the benefits of a hybrid business model for trainers, the misconception of cardio and sprinting, the influence of Mike Boyle, the importance of like-minded individuals and meaningful conversations, exploring different approaches to periodization, and breaking down silos in the fitness industry.
Social media has become a form of currency, impacting industries like fitness.
Being authentic and true to oneself is crucial in the realm of social media.
Being a generalist in the fitness industry is valuable, providing a well-rounded approach to training.
Deep dives
The Influence and Impact of Social Media
The podcast explores the significant role of social media and its impact on society. It discusses how social media has become a form of currency and how it has changed the dynamics of various industries, including fitness. The speaker emphasizes the need for trainers and fitness professionals to establish a presence on social media and the importance of creating and sharing content to connect with their audience. The podcast also delves into the potential dangers of social media, such as the pressure to appear a certain way or the tendency for online interactions to become hyperpolarized.
The Power of Authenticity and Creating a Brand
The discussion highlights the importance of being authentic and true to oneself, particularly in the realm of social media. The speaker shares personal experiences and acknowledges the value of being genuine and transparent in interactions with followers and peers on social media platforms. The podcast emphasizes the potential for individuals to find their unique voice and use social media as a tool for self-expression and sharing ideas. The speaker encourages trainers to develop their own brand, sharing personal insights and experiences while also acknowledging the potential benefits and challenges this approach may present.
The Need for Generalists in the Fitness Industry
The podcast discusses the concept of generalists versus specialists in the fitness industry. The speaker argues for the value of being a generalist, someone who has a broad understanding of various aspects of fitness and can provide a well-rounded approach to training clients. They highlight the limitations of a highly specialized approach and the importance of integrating different concepts and ideas to deliver effective and comprehensive training programs. The podcast emphasizes the need for trainers to adapt and evolve in an ever-changing industry, staying open to new perspectives and embracing a more holistic approach to fitness.
Creating Practical and Effective Training Models
The conversation revolves around the importance of developing practical and effective training models. The podcast highlights the need for trainers to create systems and approaches that are easily understandable for clients and can be successfully applied in their training journeys. It discusses the significance of a system that is based on principles of hypertrophy and fat loss, emphasizing progressive overload and strategic manipulation of energy balance. The speaker also emphasizes the need for trainers to avoid extreme and unsustainable practices and instead focus on long-term, realistic strategies for achieving client goals.
Moving back to hometown and opening a strength and conditioning facility
The speaker plans to move back to their hometown in Wollongong and open a private sector strength and conditioning facility. They want to create a training space where they can impact athletes on a face-to-face, local level and fill the gap in the market. They envision being the go-to facility for young athletes in the area and creating a marketing Wollongong has yet to see.
The value of working with high school-aged athletes
The speaker expresses their desire to work with high school-aged athletes, highlighting the impact they can have on shaping their trajectory and fostering growth. They acknowledge the challenges of dealing with teenagers, but find satisfaction in being able to make a difference in their lives. They value the opportunity to train this population and find joy in seeing their progress and development over time.
Angus is a strength coach and podcast host from Sydney, Australia. He coaches out of Sydney CBD, and co-hosts the Hyperformance podcast with his brother, Oscar.
After focusing primarily on weightlifting for the first half of his career Angus finds himself spending as much time “outside of his lane” as possible trying to identify the principles that transcend all human movement.
Like many guests on this show, Angus has been well-educated in the compression/expansion training ideals proliferated by Bill Hartman that are pushing our industry forward.
Angus is frequently sharing next level knowledge from his social media platform and podcast, and he works with a diverse crowd from strongman to surfing and everything in between.
In this episode, we discuss movement, training, and the weird world of social media.
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