Naavik Gaming Podcast The State of UGC Games in 2025
Apr 8, 2025
David Taylor, Founder of Creator Games and UGC consultant, joins the discussion about the future of user-generated content in gaming. They delve into the evolution of platforms like Roblox and Fortnite, analyzing brand integrations and startling income disparities among creators. With age demographics shifting and older players joining the mix, the conversation speculates on new contenders emerging in the scene. Additionally, they explore how AI might redefine creation and the strategic choices companies make to foster a thriving UGC ecosystem.
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David Taylor's Roblox Journey
- David Taylor's interest in UGC gaming started with a Web3 project at Electronic Arts, leading him to discover Roblox.
- This sparked his research, a job at a Roblox studio, and eventually his own Roblox analytics platform.
AAA Studios and UGC Growth
- AAA studios are increasingly using UGC, notably through mods in games like Hogwarts Legacy and Baldur's Gate.
- Roblox shows strong growth, while Fortnite's creative mode growth is partly attributed to a 2023 event.
Player Demographics
- Roblox players are aging up, with older demographics joining the platform.
- There's an overlap between Roblox and Fortnite players, especially in the 14-18 age range.