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The State of UGC Games in 2025

Naavik Gaming Podcast

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Navigating the UGC Gaming Landscape

This chapter explores the strategic choices gaming companies make regarding revenue sharing with content creators, comparing platforms like Roblox and UEFN. It highlights the impact of these decisions on game diversity and gameplay longevity, emphasizing the challenges faced by newcomers in a crowded market. Additionally, the discussion touches on the role of AI in shaping future content creation and the trend of creators choosing acquisitions to enhance their development strategies.

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