"Waiting for the Dam to Break" - Jordan Gal's bet on voice AI
Apr 25, 2025
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Jordan Gal, founder of Rosie, is reshaping the AI landscape for small businesses. He discusses the necessity of user-friendly marketing strategies, prioritizing authentic connections over typical B2B methods. Gal touches on the risks and rewards of AI in startups, calling attention to the evolving role of voice AI amidst economic changes. He emphasizes the importance of understanding your audience and adapting business approaches to current customer behaviors, all while navigating the complex relationship between humans and AI.
Jordan Gal's innovative marketing strategy for his startup Rosie focuses on appealing to small business owners as consumers, driving better engagement through relatable advertising.
The podcast stresses the importance of authentic content creation, suggesting that genuine enjoyment in content can foster deeper audience connections over generating leads.
As AI technology evolves, businesses must proactively adapt and remain agile, positioning themselves to leverage growth opportunities while preparing for shifts in consumer behavior.
Deep dives
Reaching Small Businesses through Consumer Marketing
The podcast highlights the innovative approach of targeting small businesses by treating them more like consumers in marketing campaigns. Instead of traditional B2B advertising methods, an effective strategy was to utilize a consumer ad agency to create engaging ads that address common pains faced by small business owners. This method was informed by the insight that many decision-makers in small businesses relate to consumer experiences, and appealing directly to their needs can drive better engagement. This shift in perspective emphasizes the importance of understanding the audience's behaviors and emotions rather than strictly adhering to conventional business marketing tactics.
Authenticity and Enjoyment in Content Creation
The discussion touches on the significance of authenticity in podcasting and content creation, indicating that simply generating content for marketing purposes may not resonate with audiences. Jordan emphasizes the need to create content that artists and entrepreneurs genuinely enjoy, shifting away from producing content solely to drive business outcomes. Instead of worrying about generating leads directly from each podcast episode, the focus should be on cultivating an enjoyable environment where hosts can engage in conversations about topics they care about. This aligns with the idea that authentic content will naturally attract an audience and foster connections over time.
Navigating the AI Landscape in Business
The conversation includes a focus on the ongoing developments in AI and its potential impact on businesses and marketing strategies. As Jordan describes the opportunities surrounding AI voice technology, he warns that businesses must remain agile to adapt to quickly changing environments that could obsolete existing models, such as traditional call centers. He advocates positioning businesses strategically now to capitalize on growth opportunities once widespread acceptance of AI occurs. This proactive approach involves adding more value to existing offerings while preparing for potential shifts in consumer behavior that AI may bring.
Leveraging Personal Networks for Growth
The podcast underscores the value of leveraging personal networks and relationships for business growth and visibility. Jordan and the hosts discuss the advantages of connecting with peers for constructive feedback, insights, and support, emphasizing that solid networking can significantly impact success. Instead of solely relying on broad audience engagement, building relationships within industry circles can provide essential advice and validation for one’s ideas and products. This perspective highlights the importance of community and collaboration in enabling entrepreneurs to refine their offerings and enhance their visibility in their respective markets.
Creating Sustainable and Adaptable Business Models
The discussion suggests an evolving mindset towards business sustainability, advocating for adaptability in market strategies rather than tethering oneself to a single long-term product vision. Jordan and the hosts emphasize the necessity of short-term focus and agility in creating offerings while being open to pivoting as necessary. This can involve rapid experimentation and ongoing feedback loops to validate ideas and refine products based on real-time customer interactions rather than long-term assumptions. By encouraging a flexible and iterative approach to product development, entrepreneurs can better position themselves to respond to market dynamics and maintain relevance.
Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."
Timestamps:
(00:00) - Intro
(03:42) - Using what I want to listen to to guide what I create
(12:10) - The advantage of finding your audience
(16:26) - What kinds of experiments have you run lately?
(23:28) - What is the marketing strategy for Rosie?
(33:10) - Struggling with content creation
(47:28) - It can be dangerous when your audience is also your customers
