Navigating Ideal Customer Profiles and AI Content Challenges

Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."

Timestamps:

• (00:00) - Intro
• (03:42) - Using what I want to listen to to guide what I create
• (12:10) - The advantage of finding your audience
• (16:26) - What kinds of experiments have you run lately?
• (23:28) - What is the marketing strategy for Rosie?
• (33:10) - Struggling with content creation
• (47:28) - It can be dangerous when your audience is also your customers
• (54:02) - Content is not the end goal
• (01:05:19) - Building a business on tradespeople

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Links mentioned in this episode

• Rosie - AI Call Answering Service
• Jordan Gal - Portland, Oregon, rallyon.com | about.me
• Post Purchase Offers
• Brian Casel
• Bootstrapped Web
• Wireframing Tools
• Instrumental Products - Brian's company
• Clarity Flow - Brian's SaaS product
• Transistor.fm - Justin's company