We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers Top 10 SE Mistakes that Drive AEs Crazy
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May 13, 2024 In this podcast, the host shares 12 things sales engineers do that drive salespeople crazy. Topics include frustrations with salespeople, the importance of setting clear agendas for sales calls, effective communication, and collaboration in sales engineering, as well as common mistakes to avoid. Insightful anecdotes and advice for improving dynamics between sales engineers and salespeople.
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First Week Lobotomy Joke
- Ramsey recounts his SE manager jokingly splitting SEs and sales into separate rooms during onboarding.
- That lobotomy joke framed early cultural bias between SEs and sales and set the tone for his perspective.
Culture Shapes SE–Sales Tension
- Cultural jokes and early experiences shape how SEs and sales view each other.
- That mutual ribbing hides real friction but also signals roles and expectations.
Always Follow Up And Share Status
- Do follow up on agreed customer tasks and give status updates even if you lack an answer.
- Tell the AE and customer you're working on it and provide timelines to avoid surprises.