We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

Top 10 SE Mistakes that Drive AEs Crazy

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Importance of Setting Clear Agendas for Sales Calls

The chapter emphasizes the importance of SEs understanding the purpose of sales calls to avoid disorganized conversations. It underscores the significance of aligning with the agenda set by the A.E. or customer to maximize efficiency and deal success.

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