We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

Top 10 SE Mistakes that Drive AEs Crazy

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

00:00

Effective Communication and Collaboration in Sales Engineering

This chapter stresses the significance of clear communication in sales engineering, underlining the negative impact of hijacking customer calls and making unreliable promises. It emphasizes the need for SEs to focus on solving individual customer problems, maintain transparency with AEs, and avoid common mistakes that can disrupt the sales process. The chapter showcases the importance of trust, feedback, and collaboration between AEs and SEs to enhance sales effectiveness and build strong customer relationships.

Play episode from 09:21
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app