Top 10 SE Mistakes that Drive AEs Crazy
We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers
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Effective Communication and Collaboration in Sales Engineering
This chapter stresses the significance of clear communication in sales engineering, underlining the negative impact of hijacking customer calls and making unreliable promises. It emphasizes the need for SEs to focus on solving individual customer problems, maintain transparency with AEs, and avoid common mistakes that can disrupt the sales process. The chapter showcases the importance of trust, feedback, and collaboration between AEs and SEs to enhance sales effectiveness and build strong customer relationships.
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