The 2024 Content Marketing Guide You Need To Survive AI

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Aug 8, 2024

Discover how to thrive in the AI era of content creation with unique strategies and actionable insights. Learn about the shift from traditional marketing to personality-led content that captivates audiences. The impact of AI on search traffic is examined, revealing challenges for brands reliant on organic reach. Simplifying complex ideas through storytelling remains vital, as does the human touch in creativity. With the rise of in-house influencers, brands are encouraged to blend personality-driven approaches with tech-savvy tactics for effective engagement.

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ANECDOTE

NerdWallet's Search Traffic Decline

NerdWallet, a search-driven business, saw organic traffic headwinds.
They mentioned these headwinds ten times in their recent earnings call.

INSIGHT

Impact of AI on Search Traffic

Informational search traffic will be hit harder by AI than transactional.
NerdWallet's struggles exemplify this due to their reliance on informational content.

ADVICE

Embrace Personality-Led Content

Shift from educational content to personality-led content.
Inject personality and unique perspectives into your content, like Alex Hormozi.

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