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The 2024 Content Marketing Guide You Need To Survive AI

Marketing Against The Grain

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Navigating the AI Correction: Embracing Personality in Content Marketing

This chapter examines the evolving role of AI in content marketing, noting a correction in the initial excitement over its capabilities. It focuses on the emerging importance of personality-led content, particularly in B2B marketing, as a way for marketers to innovate during this transformative period.

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