Sinica Podcast Jane Hayward of King's College on Teaching China through YouTube
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Dec 5, 2024 In this discussion, Jane Hayward, a lecturer at King's College London and creator of the YouTube channel Jane Hayward China, shares her journey of making academic insights on modern China accessible through video. She discusses the challenges of navigating misconceptions and the impact of the YouTube algorithm on audience dynamics. Hayward also explores the complexities of Qing history and its modern implications, while reflecting on the importance of balancing scholarly content with engaging presentation. Her popular videos engage viewers in conversations about China's narratives.
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Channel Origin
- Jane Hayward was frustrated by the disconnect between academic discussions and public discourse on China.
- This, combined with lockdown lecture recordings, inspired her YouTube channel.
Audience Evolution
- Hayward’s YouTube audience is still developing organically, influenced by the algorithm's video matching.
- Her initial target audience was left-leaning UK media consumers interested in China.
Navigating Toxic Media
- Navigate challenging media environments by expressing your informed opinions.
- Academics already navigate this by critiquing problematic discourses.
