In this discussion, Jane Hayward, a lecturer at King's College London and creator of the YouTube channel Jane Hayward China, shares her journey of making academic insights on modern China accessible through video. She discusses the challenges of navigating misconceptions and the impact of the YouTube algorithm on audience dynamics. Hayward also explores the complexities of Qing history and its modern implications, while reflecting on the importance of balancing scholarly content with engaging presentation. Her popular videos engage viewers in conversations about China's narratives.