Modern CTO The AI Programs Being Made Mandatory at LSU with John Munsell, CEO at Bizzuka
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Feb 17, 2025 
John Munsell, CEO of Bizzuka, is pioneering AI programs that have become essential in LSU’s curriculum. He shares insights on mastering prompt engineering strategies to improve AI interactions across businesses. Munsell humorously addresses the common miscommunication issues with AI through poorly structured prompts and offers practical solutions. He also discusses the importance of educating C-suite leaders on AI integration and announces his new book that provides valuable tips for crafting effective prompts.
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LSU Adoption
- John Munsell's AI framework, initially designed for businesses, was adopted by LSU.
- The provost, impressed by its structured approach to prompting, requested Munsell teach it.
Spreadsheet Analogy
- Munsell explains his scalable prompt engineering technique by comparing it to using variables in spreadsheets.
- Avoid hardcoding values; instead, use references for flexibility and scalability.
Persona-Based Prompting
- Different personas require different prompts, like a marketing job description versus an HR job description.
- By swapping out persona variables within the same prompt structure, you achieve varied outputs.