348 | Optimize Your Faire Shop with Kristin Fisher, Bocu

Jul 9, 2024

Kristin Fisher, owner of the gifting brand Bocu and a retail strategy mentor with over 18 years of corporate retail experience, shares her insights on optimizing Faire shops. She discusses common mistakes brands make and emphasizes the importance of buyer relationships and strategic pricing. Kristin also highlights the challenges businesses face on the FAIR platform and offers advice on enhancing product presentations and SEO. Plus, she introduces her Paper Camp coaching program aimed at building strong wholesale foundations.

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ADVICE

Optimize Your Faire Shop

Optimize your Faire shop page like a linesheet, catering to how buyers think.
Make a strong first impression within five seconds to capture buyer interest.

ADVICE

Prepare Before Faire

Establish wholesale foundations before launching on Faire, including pricing, shipping, and backend systems.
Prioritize building relationships with buyers outside of Faire to drive initial traffic and boost the algorithm.

ANECDOTE

Faire Success Story

Kristen Fisher's client secured 45 Faire orders in 30 days by pre-building buyer relationships.
Bringing buyers directly to your page in the initial phase triggers the Faire algorithm, boosting visibility.

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If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu.

Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and independent retailers, as well as the host of the Buyerside Chat podcast.

In this episode, Kristin and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for the 44th round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

You can view full show notes and more at http://prooftoproduct.com/348

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