Proof to Product

348 | Optimize Your Faire Shop with Kristin Fisher, Bocu

Jul 9, 2024

Kristin Fisher, owner of the gifting brand Bocu and a retail strategy mentor with over 18 years of corporate retail experience, shares her insights on optimizing Faire shops. She discusses common mistakes brands make and emphasizes the importance of buyer relationships and strategic pricing. Kristin also highlights the challenges businesses face on the FAIR platform and offers advice on enhancing product presentations and SEO. Plus, she introduces her Paper Camp coaching program aimed at building strong wholesale foundations.

29:53

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Episode guests

Kristin Fisher

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Quick takeaways

Optimizing a Faire shop requires high-quality images and a structured layout to attract buyer attention effectively.

Understanding sustainable wholesale pricing and establishing foundational systems are crucial for new brands to succeed on Faire.

Deep dives

Importance of Optimizing Your FAIR Shop

Properly optimizing a shop on FAIR is crucial for success, as simply having a listing does not guarantee orders. Many brands mistakenly believe that merely being present on the platform will attract buyers, neglecting the need for high-quality imagery and strategic presentation. To capture a buyer’s attention within the first few seconds, shops should create an appealing and organized layout, similar to a traditional line sheet. Without a well-structured and optimized setup, brands risk remaining unnoticed and not achieving any significant sales.

Intro

3min

Transforming Retail Experience Through Customized Gifting

6min

Maximizing Success on the FAIR Platform

17min

Business Optimization and Coaching Insights

2min

Optimizing Product Strategies and Wholesale Growth

2min

If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu.

Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and independent retailers, as well as the host of the Buyerside Chat podcast.

In this episode, Kristin and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for the 44th round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

You can view full show notes and more at http://prooftoproduct.com/348

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