Kristin Fisher, owner of the gifting brand Bocu and a retail strategy mentor with over 18 years of corporate retail experience, shares her insights on optimizing Faire shops. She discusses common mistakes brands make and emphasizes the importance of buyer relationships and strategic pricing. Kristin also highlights the challenges businesses face on the FAIR platform and offers advice on enhancing product presentations and SEO. Plus, she introduces her Paper Camp coaching program aimed at building strong wholesale foundations.