The Duct Tape Marketing Podcast
How Podcasting Can Transform Your Business
Jun 6, 2024
Josh Elledge, U.S. Navy veteran and founder of UpMyInfluence.com, discusses the transformative power of podcasting for businesses. He emphasizes building valuable relationships through interviews with industry leaders, creating audience-centric content, and monetizing podcasts with sponsorships tailored to audience needs. Podcasting can boost networking, lead generation, and business growth for small business owners.
25:13
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Quick takeaways
- Podcasting is a powerful networking tool to build relationships by interviewing industry leaders.
- Creating valuable, audience-centric content with consistency and authenticity helps convert listeners into leads.
Deep dives
Building Trust and Authority through Podcasting
Podcasting is emphasized as a powerful tool for establishing authority and building relationships. The guest, Josh Ellidge, highlights the importance of using podcasts to showcase expertise and connect with ideal partners authentically. By celebrating others through interviews and approaching networking with noble intent and generosity, podcasters can create meaningful connections that lead to long-term benefits, such as attracting high-quality partners and clients.
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