Marketecture: Get Smart. Fast. Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Oct 20, 2025
Stephen Yap, the Global Chief Revenue Officer at Perion and former Google/DoubleClick executive, dives into the evolution of digital advertising. He highlights the launch of Perion One, aimed at unifying various technologies and optimizing marketing through AI. Yap predicts CMOs will become like portfolio managers, focusing on returns while navigating an increasingly complex landscape. He discusses the resilience of the open web, the challenges of AI silos, and how Perion's tech gives it a competitive edge, embodying the tenacity of a honey badger.
AI Snips
Chapters
Transcript
Episode notes
Unifying AdTech Into One Platform
- Perion unified multiple product teams into Perion One to simplify buying across channels and reduce inefficiency.
- This single-platform approach lets marketers media-plan without learning many separate technologies.
Cross‑Channel Inventory And Data Synergy
- Perion combines high-impact creative, search, CTV, and digital out-of-home under one roof.
- Using the same data sets across channels enables cross-channel optimization and efficiency.
Stretch Budgets With Algorithmic Allocation
- Use algorithms to stretch constrained marketing budgets and preserve performance under cuts.
- Aim to make a reduced budget "feel like" the prior full budget through smarter allocation.