Stephen Yap

Stephen Yap, the Global Chief Revenue Officer at Perion and former Google/DoubleClick executive, dives into the evolution of digital advertising. He highlights the launch of Perion One, aimed at unifying various technologies and optimizing marketing through AI. Yap predicts CMOs will become like portfolio managers, focusing on returns while navigating an increasingly complex landscape. He discusses the resilience of the open web, the challenges of AI silos, and how Perion's tech gives it a competitive edge, embodying the tenacity of a honey badger.