Creative Confidence Podcast Getting Started with Strategic Planning: Roger Martin
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Oct 5, 2021 
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Strategy as Problem-Solving
- Strategy is a problem-solving tool, focusing on making different choices to address existing issues.
- Identify the problem caused by your current choices to develop effective solutions.
Problem Definition
- Clearly define the problem before generating solutions to avoid wasted effort and ensure focus.
- Frame the problem specifically, moving beyond vague desires like "better performance."
Customer-Centric Problems
- Frame your strategic problem around customer behavior you want to change.
- Focus on what customers are doing that negatively impacts your goals.