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Getting Started with Strategic Planning: Roger Martin

Creative Confidence Podcast

CHAPTER

Strategic Planning and Identifying Problems

The act of making an integrated set of choices to position your organization too, to win it's while planning is the act of laying out projects and time lines. Why is it so important to take time to identify and frame the problem? Well, partially it's about the group, right? So if you're going to have something good happen outof the strategy, it generally is not one person taking action on it. You should work on defining your problem until such time as you can explain it in terms of customers doing something that we wish they weren't doing. We still have this brodcast brought to you by i do, an on line school created by a ward winning design firm.

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