Deconstructor of Fun 313. The Complete Guide to Gaming's Fastest-Growing UA Channel
Dec 1, 2025
In this engaging discussion, Ido Raz, founder of VYBS, unveils the evolution of loyalty platforms now capturing up to 50% of gaming budgets. He shares insights on how these platforms differ from traditional offerwalls and the major genres they benefit. Ido highlights common studio mistakes, the importance of tracking loyalty data, and the impact of AI on user experience. He debunks myths about incentivized traffic, emphasizing the potential for high-quality users. Plus, find out why casual games are leading the pack in loyalty-driven success!
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What A Loyalty App Actually Is
- A loyalty app is an on-device discovery platform that rewards players for in-game progression with real-world rewards.
- It differs from offer walls by keeping users inside the app and personalizing recommendations and tasks.
Price Traffic By Predicted ROAS
- Price loyalty traffic by predicted ROAS rather than a fixed CPI to enable proper scaling.
- Use effective CPI derived from predicted user value to align incentives and hit long-term KPIs.
Loyalty Is A Major UA Channel Now
- Loyalty platforms already command 25–50% of media budgets at major studios and can be a primary UA channel.
- They scaled from the sidelines to mainstream high-spend sources within a few years.