Ido Raz

Founder of VYBS, a loyalty platform for mobile games that rewards players for in-game progression with real-world rewards; specializes in loyalty-driven user acquisition and monetization strategies and advises studios on reward structures and ROAS optimization.

Best podcasts with Ido Raz

Ranked by the Snipd community

Dec 1, 2025 • 43min

313. The Complete Guide to Gaming's Fastest-Growing UA Channel

In this engaging discussion, Ido Raz, founder of VYBS, unveils the evolution of loyalty platforms now capturing up to 50% of gaming budgets. He shares insights on how these platforms differ from traditional offerwalls and the major genres they benefit. Ido highlights common studio mistakes, the importance of tracking loyalty data, and the impact of AI on user experience. He debunks myths about incentivized traffic, emphasizing the potential for high-quality users. Plus, find out why casual games are leading the pack in loyalty-driven success!

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