Loyalty platforms have evolved from sideline UA channels to commanding 25-50% of major studios' media budgets. In this deep dive, VYBS founder Ido Raz breaks down everything game developers need to know about loyalty apps—from the basics to advanced strategies for maximizing player quality and LTV.
We cover the biggest misconceptions about incentivized traffic, why casual games benefit the most, and how to avoid the common mistakes that kill campaigns. Plus, Ido shares the single most overlooked KPI that changes how you evaluate traffic quality.
CHAPTERS:
00:00 Introduction
02:39 How Loyalty Apps Differ from Offerwalls
03:33 Business Model: From CPI to ROAS Optimization
05:28 Can Loyalty Be a Primary UA Channel?
11:25 Best Genres for Loyalty Platforms
12:29 The Magic Myth: Why Loyalty Requires Specialization
13:45 Are Loyalty Users Different from Traditional Players
17:20 When Should Studios Start Using Loyalty Apps?
18:54 The Cash Flow Advantage: 4 Months vs 2 Years
21:00 Timeline to Success: 1 Week to 7 Weeks
22:35 Patience vs Pressure: Learning Cycles
26:30 Using Loyalty to Amplify Live Events
27:53 Common Mistakes Studios Make
29:52 The Unrealistic KPI Problem
34:58 Loyalty vs App Store Competition
36:07 AI's Impact on Loyalty Platforms
40:36 Best Way to Spot Low-Quality Users
44:46 What's Next for VYBS?
