
 The Greg McKeown Podcast
 The Greg McKeown Podcast 38. What's Essential: The Beautiful No with Sheri Salata
 Feb 15, 2021 
 Sheri Salata, author of "The Beautiful No" and former Executive Producer of The Oprah Winfrey Show, shares her remarkable journey through the entertainment industry. She explores the power of words and thoughts in shaping personal reality, emphasizing resilience in the face of adversity. Sheri discusses finding effortlessness in one’s work and personal life, and reflects on the challenges of 2020. With moving stories about a young poet, she highlights love's enduring legacy and the beauty of transformation through challenges. 
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The Beautiful No
- Sheri Salata, after struggling in advertising, applied to The Oprah Winfrey Show but was initially rejected.
- Years later, after hitting rock bottom professionally, she received a call offering her a freelance position, launching her 20-year career with Oprah.
The Power of No
- Rejections and disappointments, "beautiful no's," can redirect us to unexpected opportunities.
- Embrace faith and the belief in a guiding force to see the positive potential in setbacks.
Focus and Alignment
- Focus on the task at hand, even in a competitive environment.
- Trust that opportunities will arise if you are aligned with your purpose.





