370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It

24 snips

Nov 19, 2024

Kelly Bristol, Vice President of Business Development at Just Got 2 Have It, brings 25 years of insight from the gift and home industry. She discusses the evolving retail landscape, emphasizing the need for strategic planning and local market knowledge. The conversation dives into the impact of online platforms like Faire, the importance of community over competition, and the shift from proactive to reactive purchasing behaviors. Kelly also outlines how empowering sales reps can drive brand success and enhance sales effectiveness.

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ANECDOTE

Kelly's Career Journey

Kelly Bristol worked at the National Stationery Show, creating community through booth placement.
She then worked at Dallas Market Center, Brandwise, MarketTime, and Purchasing Power Plus before joining Just Got 2 Have It.

INSIGHT

Brand and Retail Diversity

Just Got 2 Have It works with diverse brands across gift, home, and stationery categories.
They curate specific line packages for reps based on regional demographics and product suitability.

INSIGHT

Community Over Competition

A shift towards community over competition is emerging in the retail and rep industries.
Reps crave collaboration and retailers are creating destination shopping experiences together.

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Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear.

She is the Vice President of Business Development at Just Got 2 Have It, a B2B sales rep agency with 5 divisions serving 36 states. Kelly is an accomplished senior leader with nearly 25 years of experience in the gift and home industry. She has experience working at the National Stationery Show, Dallas Market Center, Brandwise, and Market Time, as well as Purchasing Power Plus, a hospital gift-buying group.

She's a board member for Gift for Life, the gift and home industry's longest-running volunteer-led national charitable organization. She is a founding partner of the new industry movement called Reps Are Local Too.

During this episode, we talk about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.

We also discuss emerging trends and challenges posed by platforms like Faire, as well as the importance of sales reps' local market knowledge and how that can benefit brands. Also, we talk about how brands can successfully navigate the competitive space and utilize sales reps for more sales.

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You can view full show notes and more at http://prooftoproduct.com/370

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