Kelly Bristol, Vice President of Business Development at Just Got 2 Have It, brings 25 years of insight from the gift and home industry. She discusses the evolving retail landscape, emphasizing the need for strategic planning and local market knowledge. The conversation dives into the impact of online platforms like Faire, the importance of community over competition, and the shift from proactive to reactive purchasing behaviors. Kelly also outlines how empowering sales reps can drive brand success and enhance sales effectiveness.