#174 - Interviewing Roberto Robles about SEO for Indie Makers
Dec 16, 2021
auto_awesome
Roberto Robles, an SEO expert with over 15 years of experience, shares invaluable insights for indie makers. He discusses the power of long tail keywords and how they can attract customers at different buying stages. Roberto emphasizes the importance of link strategies and keyword optimization in boosting website rankings. He also unveils his SEO tool, Catlinx, designed specifically for startups. With actionable tips and a focus on user experience, this conversation is a goldmine for entrepreneurs looking to enhance their online visibility.
Roberto Robles highlights the importance of a strategic SEO approach, emphasizing the need for effective keyword research and user experience to drive traffic.
The transition of his agency to specialize in SEO showcases the advantages of focusing on high-demand services for better client outcomes and operational efficiency.
Roberto's experience with developing Catlinks demonstrates the critical role of incorporating user feedback into product design to meet the specific needs of small businesses.
Deep dives
Roberto's Entrepreneurial Journey
Roberto Robles began his entrepreneurial journey at the age of 17 by building and selling computers, later transitioning to more technical roles in IT. His career evolved as he took a job at a private hospital where he quickly moved up to lead the IT department. After recognizing a gap in website traffic for his clients, Roberto pivoted towards SEO, realizing that merely having a website was insufficient without a strategy to drive traffic. This realization led him to establish an SEO-focused agency, ultimately culminating in his creation of Catlinks, a tool designed specifically for businesses looking to enhance their online presence through effective SEO practices.
Transition to SEO Services
Roberto’s agency originally offered a wide range of digital marketing services but eventually transitioned to specializing primarily in SEO by rebranding as CatRank. He discovered that most clients were primarily seeking SEO services, which provided a more favorable return on investment compared to other time-consuming digital marketing tasks. This decision allowed him to streamline his operations, enabling his team to handle daily tasks more efficiently while he focused on managing client relationships. By focusing on specific services, he realized he could not only serve his clients better but also reclaim significant amounts of his own time.
Challenges in Software Development
Roberto faced significant challenges when he initially attempted to create software tailored for dentists without utilizing user feedback effectively. His first project was a dental management tool that, despite extensive features, failed to attract users because it was not aligned with their actual needs. This experience underscored the importance of understanding user requirements before developing a product. Learning from this mistake, he approached the development of Catlinks more strategically by prioritizing user feedback to ensure the tool met the specific needs of small businesses looking to improve their SEO.
SEO Best Practices and Strategies
Successful SEO requires a multifaceted approach, including thorough keyword research, effective use of on-page elements such as H1 tags and meta descriptions, and building a robust backlink profile. Long-tail keywords, which represent more specific search queries, are crucial for driving targeted traffic, as they often lead potential customers at different stages of their buying journey. Additionally, optimizing a website’s content in relation to competitor analysis is essential for staying competitive in search engine rankings. Google also increasingly values user experience, making it important to keep visitors engaged through quality content and thoughtful website navigation.
Catlinks' Role in SEO Strategy
Catlinks serves as a comprehensive tool for users to manage their SEO efforts effectively, providing features like keyword tracking, keyword research, and backlink management. The platform is designed to cater to the needs of bootstrappers and small businesses looking for affordable SEO solutions, with plans that start as low as $14 per month. Users can leverage the keyword gap analysis to find backlink opportunities by comparing their site with competitors, which helps in enhancing their online authority. Roberto designed Catlinks to be user-friendly and accessible, allowing those without extensive SEO knowledge to improve their website's visibility on search engines.
My guest today in the show is Roberto Robles (aka @robertodigitail_).
Roberto has his own SEO agency and has been working in this field for 15 years already. Today he will share tips and tricks that small entrepreneurs can use to boost their google traffic as well as the story behind the creation of Katlinks (his own SEO tool).