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Indie Founder
#174 - Interviewing Roberto Robles about SEO for Indie Makers
Dec 16, 2021
Roberto Robles, an SEO expert with over 15 years of experience, shares invaluable insights for indie makers. He discusses the power of long tail keywords and how they can attract customers at different buying stages. Roberto emphasizes the importance of link strategies and keyword optimization in boosting website rankings. He also unveils his SEO tool, Catlinx, designed specifically for startups. With actionable tips and a focus on user experience, this conversation is a goldmine for entrepreneurs looking to enhance their online visibility.
01:00:24
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Quick takeaways
- Roberto Robles highlights the importance of a strategic SEO approach, emphasizing the need for effective keyword research and user experience to drive traffic.
- The transition of his agency to specialize in SEO showcases the advantages of focusing on high-demand services for better client outcomes and operational efficiency.
Deep dives
Roberto's Entrepreneurial Journey
Roberto Robles began his entrepreneurial journey at the age of 17 by building and selling computers, later transitioning to more technical roles in IT. His career evolved as he took a job at a private hospital where he quickly moved up to lead the IT department. After recognizing a gap in website traffic for his clients, Roberto pivoted towards SEO, realizing that merely having a website was insufficient without a strategy to drive traffic. This realization led him to establish an SEO-focused agency, ultimately culminating in his creation of Catlinks, a tool designed specifically for businesses looking to enhance their online presence through effective SEO practices.
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