Roberto Robles, an SEO expert with over 15 years of experience, shares invaluable insights for indie makers. He discusses the power of long tail keywords and how they can attract customers at different buying stages. Roberto emphasizes the importance of link strategies and keyword optimization in boosting website rankings. He also unveils his SEO tool, Catlinx, designed specifically for startups. With actionable tips and a focus on user experience, this conversation is a goldmine for entrepreneurs looking to enhance their online visibility.