Marketing Week

This Much I Learned: Former Debenhams CMO Abi Comber on thriving in a crisis

Sep 8, 2021

17:48

Creator website

Highlights

AI Chapters

Episode notes

The Challenges of Adapting to Changes in the Travel Industry

02:19

The Great North Run Is Coming Up!

01:40

How to Build a Trusted Brand

03:04

Introduction

3min

Debonams - What Was the Challenge of the Sale to Booho?

2min

Sign Post Diagnostics

2min

How to Build a Trusted Brand

3min

The Challenges of Adapting to Changes in the Travel Industry

2min

The Great North Run Is Coming Up!

2min

What Have You Learned as a Leader?

4min

In this podcast, Abi Comber discusses the challenge of becoming Debenhams CMO at the onset of the pandemic, the power of structured planning and why her current role as CMO at Covid-19 screening service Cignpost Diagnostics is a marketer’s “dream job”.