2min chapter

Marketing Week cover image

This Much I Learned: Former Debenhams CMO Abi Comber on thriving in a crisis

Marketing Week

CHAPTER

The Challenges of Adapting to Changes in the Travel Industry

i wondered whether the experience that you've had at debnos an ovicer ol, those years you wear a british ours and was in the travel space, how are you feeding that marktin knowledge into your role. Thet sounds like you've had to kind of pivot at such pace and kind of work at a unbelievable speed. One of the things that's also been really challenging is that we don't have a steady base of historic data and trends on this everything's new every day. So i do think that having the customer at the heart is something that, you know, i bring and hopefully always, always talk to.

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