2min chapter

Marketing Week cover image

This Much I Learned: Former Debenhams CMO Abi Comber on thriving in a crisis

Marketing Week

CHAPTER

Debonams - What Was the Challenge of the Sale to Booho?

Debonams was sold to boohoo in january. The process itself was managed very discreetly by a small group of people. It was really important for me and my team to insure that debonams remained one of the u k's leading on line fashionand home retailers. And they're doing well. I ordered from them only two days ago, and they love the things i have.

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