The Data Chief

Why Hyatt is Investing in AI and Self-Service to Transform the Future of Hospitality

May 21, 2025
Joining the discussion is Ray Boyle, Vice President of Data and Analytics at Hyatt, who is reshaping the hospitality landscape. He reveals Hyatt's innovative four-pillar data strategy, emphasizing employee empowerment and personalized guest experiences. Ray discusses the shift in viewing data as a pivotal asset, not a cost, and the role of AI in enhancing customer service. He highlights how self-service tools are democratizing data access, fostering a culture of collaboration, and driving operational excellence in the hospitality sector.
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ANECDOTE

Ray Boyle's Career Journey

  • Ray Boyle's career spans major data roles in consulting, retail, analytics, and now hospitality at Hyatt.
  • His experiences with Walmart, FICO, and IRI shaped his expertise in customer data and analytics.
INSIGHT

Data Unlocks Customer Value

  • Customers have choice, so being correct for a customer drives value for business and customer alike.
  • Translating customer needs into data and machine learning unleashes powerful business optimization.
ADVICE

Treat Data as An Asset

  • Shift leadership mindset to treat data as a critical asset, not a cost center.
  • Invest, steward, and care for data to generate business value.
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