Why Hyatt is Investing in AI and Self-Service to Transform the Future of Hospitality
The Data Chief
Transformative Data in Hospitality
This chapter explores the speaker's journey in data and consumer analytics, detailing their roles at various prestigious companies and the evolution of their data strategies. It emphasizes the significance of data-driven decision-making and its impact on customer experiences, particularly within the hospitality industry. The discussion highlights Hyatt's commitment to enhancing service through a robust data culture and strategic initiatives aimed at fostering innovation and operational excellence.
Embark on an insightful exploration of the hospitality sector, powered by data-driven analysis. Cindi Howson and Hyatt's data trailblazer, Ray Boyle (Vice President, Data and Analytics), are charting a course through Hyatt's data innovation. Witness how Hyatt's four-pillar data strategy is revolutionizing everything from employee empowerment to guest personalization and operational efficiency. Discover how Hyatt is democratizing data with self-service tools and pioneering an AI-powered frontier to redefine the very essence of hospitality!
Key Moments:
- Data as an Asset (08:26): Ray emphasizes the importance of shifting the organizational mindset to view data not as a cost center, but as a critical asset. He discusses how data should be cared for, invested in, and stored like any other valuable asset, with the expectation of generating value for the business.
- Hyatt's Data Strategy Pillars (13:00): Ray outlines the four key pillars that form the foundation of Hyatt's data strategy. These pillars include cultivating people and building a data-driven culture, personalizing the guest and customer experience in a high-trust environment, operating with excellence by ensuring operational efficiency and information consistency, and growing with intent by integrating new businesses and data flows.
- Key Milestones in Hyatt's Data Transformation (16:42): Ray details the significant milestones in Hyatt's data transformation journey. These include clarifying the data strategy, establishing the data and AI operating model, building data governance capabilities, modernizing the data platform and infrastructure, expanding data assets, and releasing new services like personalization and forecasting.
- Data Democratization and Data Fluency (23:00): Ray explains Hyatt's strong emphasis on self-service analytics to empower users across the organization. He discusses the importance of data accessibility, trustworthiness, and usability, as well as the potential of generative AI to further democratize data access and insights. This includes building a data community to facilitate knowledge sharing and learning, as well as providing tooling and guidance to business organizations to effectively roll out analytics within their domains.
- AI's Impact and Collaboration (31:35): Ray explores the transformative impact of AI on businesses and its role in fostering tighter collaboration between business and technology teams. He discusses how AI is driving the need for reimagined workflows and how it's changing the way data is used and delivered across the organization.
Key Quotes:
- “ThoughtSpot has been a key partner of ours on that journey. We just roll the data into the cloud, and we're working to publish our assets, sales, finance, loyalty, revenue, search, and marketing into that infrastructure so that there's just a growing base of information that everybody can use in the self-service context.” - Raymond Boyle
- "Velocity is something you build over time. It's how I think about the operating model around data, ensuring everyone plays their role and develops the necessary skills. To me, velocity increases as you establish the operating model and you have the business, technology, and data organizations, along with governance and security, all participating effectively. - Raymond Boyle
- "When you think about the business outcomes and how people are beginning to consider AI's potential in that transformation, I believe AI is becoming a more significant factor every quarter." - Raymond Boyle
Mentions
Guest Bio
Ray Boyle (current Vice President, Data and Analytics at Hyatt) has enjoyed a distinguished career spanning several industries and roles across consulting, software, analytics, and data leadership. His notable roles include leading strategic planning, research, and analytics for Walmart’s Sam’s Club division; serving as Vice President of Walmart Global Customer Insights and Analytics; Vice President of Walmart’s Global Data and Analytics Platform; Vice President leading FICO’s global retail and CPG practice; and Executive Vice President heading IRI’s Global Shopper Analytics and Services team.
Since 2019, Ray has served as Vice President, Data and Analytics at Hyatt. Aligned with Hyatt’s purpose — to care for people so they can be their best — his ambition is to elevate and scale that care through data-driven decisions and automation that benefit guests, customers, owners, and colleagues.
Guest Bio
Ray Boyle (current Vice President, Data and Analytics at Hyatt) has enjoyed a distinguished career spanning several industries and roles across consulting, software, analytics, and data leadership. His notable roles include leading strategic planning, research, and analytics for Walmart’s Sam’s Club division; serving as Vice President of Walmart Global Customer Insights and Analytics; Vice President of Walmart’s Global Data and Analytics Platform; Vice President leading FICO’s global retail and CPG practice; and Executive Vice President heading IRI’s Global Shopper Analytics and Services team.
Since 2019, Ray has served as Vice President, Data and Analytics at Hyatt. Aligned with Hyatt’s purpose — to care for people so they can be their best — his ambition is to elevate and scale that care through data-driven decisions and automation that benefit guests, customers, owners, and colleagues.
Hear more from Cindi Howson here. Sponsored by ThoughtSpot.
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