The Logistics of Logistics

4 Trends in Freight Brokerage with Kevin Hill

Jun 19, 2024

Kevin Hill from Brush Pass Research discusses 4 trends in the freight brokerage industry on The Logistics of Logistics podcast. Topics include the categorization of freight brokers by revenue, challenges for mid-cap companies, the importance of supply chain professionals in leadership roles, integration within the freight industry, outsourced sales agency models, and consolidation trends in the logistics sector. #FreightBrokerageInsights #FreightTechInnovation #LogisticsIndustryTrends

47:27

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Episode guests

Kevin Hill

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Quick takeaways

Freight brokerages categorized by revenue size, challenges faced by mid-cap firms, and increasing importance of supply chain in leadership roles.

Trend of integration in freight industry, rise of outsourced sales agency models, and growth in freight loads tendered to brokers/3PLs.

Deep dives

Evolution and Importance of Freight Brokerage Space

The freight brokerage space has grown significantly, capturing a larger portion of total shipments over the past decade. The industry is undergoing continuous evolution, with a focus on technology and sophistication. Companies are now valuing freight brokerages for their integral role in the logistics and supply chain sector.

Intro

2min

Evolution of Freight Brokerage Market and Market Trends

13min

Breakdown of Freight Brokerages by Revenue Tiers

4min

Enhancing Unit Economics and Technology Investments in Freight Brokerage

3min

Impacts of Technology on Supply Chain Leadership Roles and Budget Predictability

5min

Evolution of the Freight Brokerage Industry

18min

Interactions with Guest, Research Purchase Process, and Future Conferences

3min

Kevin Hill and Joe Lynch disucss 4 trends in freight brokerage. Kevin is the Owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America.

Summary: 4 Trends in Freight Brokerage

Kevin Hill of Brush Past Research joins the Logistics of Logistics podcast to discuss the growth, evolution, and current state of the freight brokerage industry. Hill provides valuable insights into the categorization of freight brokers based on their annual gross revenue, the challenges faced by mid-cap brokerages, and the increasing importance of supply chain professionals in corporate leadership roles. The podcast also explores the trend of integration within the freight industry, the rise of outsourced sales agency models, and the growing percentage of freight loads tendered to brokers and 3PLs. Additionally, Hill shares his thoughts on consolidation trends, the maturation of the freight brokerage industry, and the significant innovations that have taken place in the logistics sector over the past decade.

#FreightBrokerageInsights

#FreightTechInnovation

#LogisticsIndustryTrends

About Kevin Hill

Kevin has more than 10 years of experience in the freight industry, both as a sales executive and a media producer; his mission is to help freight sales professionals grow their business and reach their goals. Kevin is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. Previously, Kevin founded CarrierLists, a carrier sourcing platform that was acquired by Highway in 2022.

About Brush Pass Research

Prospecting is about getting in front of as many potential buyers as quickly as possible. Determining which 3PLs you should be contacting and which ones aren’t worth your time is a difficult process though. That’s where Brush Pass Research steps in to help you out with your prospecting game. Our company tech intel on the largest 1,000 freight brokerages along with contact details for the decision makers is designed specifically to light the fire powering your growth engine.

Key Takeaways: 4 Trends in Freight Brokerage

Learn about the growth and evolution of the freight brokerage industry over the last decade.
Discover how Kevin Hill's research helps freight tech companies identify and target the right customers in the fragmented brokerage market.
Gain insights into the categorization of freight brokers and freight tech companies based on their annual revenue.
Understand the challenges and opportunities faced by mid-cap brokerages in scaling their business.
Explore the trend of integration in the freight industry, with carriers, brokerages, and warehousing companies blurring the lines between different types of businesses.
Learn about the increasing percentage of freight loads tendered to freight brokers and 3PLs, driven by technology advancements and the evolving role of brokers.
Discover the key trends shaping the freight brokerage industry, including market volatility, consolidation, and innovation.

Timestamps

(00:00:00) Four Trends in Freight Brokerage

(00:01:23) Exploring the Freight Brokerage Industry

(00:05:01) Four Freight Tech Trends for Brokerages

(00:08:09) Exploring Sales Strategies and Industry Insights

(00:09:54) Freight Market Volatility and Trends

(00:14:24) Freight Broker Categories by Revenue

(00:15:28) Defining Freight Tech Company Sizes

(00:16:15) The Top 150 Freight Brokerages

(00:17:02) Brokerages Leverage Technology for Growth

(00:21:41) Supply Chain Leaders Gaining C-Suite Influence

(00:25:06) Blurring Lines in the Freight Industry