The GaryVee Audio Experience This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview
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May 30, 2025 Discover the seismic shifts in marketing as outdated tactics become obsolete. Live shopping and AI influencers are revolutionizing consumer engagement. Learn why creativity is finally held accountable in marketing strategies. Explore the intricate relationship between data and consumer intuition. With the landscape rapidly changing, understanding where consumer attention lies is vital for brands. Real-deal insights and actionable advice are shared for those wanting to thrive in today’s marketing environment.
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Early Consumer Insight Rooted in Curiosity
- Gary honed his consumer insight by watching people closely, even working in his dad's store.
- This natural curiosity shaped his lifelong approach to understanding human behavior.
Era of Interest-Based Media
- Social media as we knew it has ended; we now live in an era of interest-based media.
- Algorithms prioritize content we care about, making good creative essential to achieving reach.
Adapt Creative to Distribution
- Learn how distribution channels shape creative formats; each technology requires bespoke content.
- Creatives ignoring social platform mechanisms risk becoming irrelevant dinosaurs.