The Intersection of Creativity and Data in Modern Marketing

This one’s for anyone in marketing who’s still clinging to outdated tactics.

I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going.

I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media."

👀 We talk about:

• Why creative is finally being held accountable

• The myth of "brand vs. performance" in today’s ecosystem

• How to actually use data without losing intuition

• The rise of AI influencers and live shopping

• Why I don’t romanticize any platform — just where the attention is

If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.