Newsletter Operator

He Built a $700k Newsletter In 14 Months

14 snips
Sep 21, 2024
In this engaging conversation, Alex Pattis, co-founder of the Deal Sheet and Last Money In Media, shares his impressive journey of scaling his newsletter to 41,000 subscribers and generating $200k/year in ad revenue in just 14 months. He discusses innovative strategies for audience growth, the significance of long-term sponsorships, and his unique content creation approach. Alex reveals insights on targeting accredited investors and optimizing marketing funnels, all while emphasizing the power of building trust within niche communities.
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ADVICE

Start with a Newsletter

  • Start with a newsletter to capture an audience more effectively than a podcast.
  • Newsletters offer better audience ownership, data capture, and interaction.
ANECDOTE

Early Sponsorship Success

  • Alex Pattis and Zach secured their first sponsor, Sidecar, in the second week of their newsletter, Last Money In.
  • This early success influenced their decision to pursue long-term sponsorships.
ADVICE

Leverage Existing Network

  • Leverage your existing network and audience when launching a new product or service.
  • Building trust and demonstrating value through prior interactions increases conversion rates.
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