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Newsletter Operator
He Built a $700k Newsletter In 14 Months
Sep 21, 2024
In this conversation, Alex Pattis, co-founder of the Deal Sheet and Last Money In Media, reveals how he amassed over 41,000 newsletter subscribers and generated impressive ad revenue in just 14 months. He shares the advantages of niche content in venture capital, emphasizing long-term sponsorships that foster solid revenue streams. Alex also discusses the transition from a podcast concept to a newsletter, effective audience growth strategies, and the importance of unique, educational content, particularly on platforms like LinkedIn.
47:18
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Quick takeaways
- Launching a newsletter allows for rapid audience engagement and better creator ownership, proving more effective than podcasts for content ventures.
- Utilizing efficient sponsorship management tools like Sponsey can significantly enhance ad operations, saving creators valuable time and improving client interactions.
Deep dives
Starting with a Newsletter
Beginning a content venture with a newsletter is more effective than launching with a podcast. Newsletters allow for quicker audience engagement through concise formats that can capture readers in just five to fifteen minutes. This model not only helps in building an audience but also grants creators better ownership of their followers and their interaction data. The advantages of newsletters include lower time commitments for readers and the ability to create a direct line of communication with them.
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