Newsletter Operator
He Built a $700k Newsletter In 14 Months
Sep 21, 2024
In this engaging conversation, Alex Pattis, co-founder of the Deal Sheet and Last Money In Media, shares his impressive journey of scaling his newsletter to 41,000 subscribers and generating $200k/year in ad revenue in just 14 months. He discusses innovative strategies for audience growth, the significance of long-term sponsorships, and his unique content creation approach. Alex reveals insights on targeting accredited investors and optimizing marketing funnels, all while emphasizing the power of building trust within niche communities.
47:18
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Quick takeaways
- Launching a newsletter allows for rapid audience engagement and better creator ownership, proving more effective than podcasts for content ventures.
- Utilizing efficient sponsorship management tools like Sponsey can significantly enhance ad operations, saving creators valuable time and improving client interactions.
Deep dives
Starting with a Newsletter
Beginning a content venture with a newsletter is more effective than launching with a podcast. Newsletters allow for quicker audience engagement through concise formats that can capture readers in just five to fifteen minutes. This model not only helps in building an audience but also grants creators better ownership of their followers and their interaction data. The advantages of newsletters include lower time commitments for readers and the ability to create a direct line of communication with them.
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