This Week in Startups What startups need to succeed | Scaling Your Startup S2 E10 with Intercom’s Des Traynor | E1234
Jun 18, 2021
Des Traynor, CEO of Intercom, reveals the secrets behind startup success with insights from his experience scaling a company to $150 million in revenue. He emphasizes the importance of speed and efficiency in growth while balancing culture and productivity. Traynor discusses key metrics for measuring user engagement and product success, and navigates the evolving dynamics of remote work. He highlights the necessity of having a clear mission and understanding customer acquisition costs, providing actionable strategies for startups to thrive.
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Mission and Vision
- Define a clear mission and vision for your startup, explaining why you exist beyond profit.
- This clarity helps attract talent, customers, and investors, and guides decision-making.
Speed as a Differentiator
- Startups are designed for rapid growth; speed is their key differentiator and what makes them investable.
- Prioritize speed in every aspect, from product development to decision-making.
Prioritize Shipping Speed
- Prioritize shipping frequently to gather user feedback and iterate quickly.
- Focus on speed, even if it means making mistakes, as "fast gets good before good gets fast."