Five Signs Your In-Person Marketing Needs an Immediate Pivot! | GMS
Jul 28, 2025
Feeling like your local marketing is hitting a wall? Discover the five clear signs that it's time for a change! Learn how personal outreach beats automated ads and how to decipher low engagement. Uncover techniques to boost your conversion rates and invigorate team involvement. From gamification to timely feedback, practical steps are laid out to ensure every community interaction is productive. Transform your practice’s outreach and make every handshake count!
00:00
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Combat No Engagement After Visits
If there's no engagement after multiple visits with offers, try activating reciprocity by involving staff in the promotion.
Clarify offers and reduce friction by replacing sign-up sheets with business cards or QR codes if necessary.
volunteer_activism ADVICE
Boost Conversion With Clear Offers
Fix low conversion rates by double checking your target audience and reframing your offer to solve a pain point.
Follow up quickly within four business hours and offer clear appointment options to increase bookings.
volunteer_activism ADVICE
Reignite Stalled ROI Creatively
When ROI stalls after 30-45 days, rotate staff faces to create novelty and re-engage.
Launch specific thematic campaigns and gamify staff incentives to reignite community interest.
Get the Snipd Podcast app to discover more snips from this episode
Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up.
We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven strategies, you’ll discover actionable ways to reignite interest, fine-tune your message, and even re-energize staff participation. By the end, you’ll know not just what to look for, but precisely how to pivot so your practice can maximize every handshake, conversation, and connection.
What You'll Learn in This Episode:
The five most important signals that your ground marketing strategy needs a reset
Why personal outreach succeeds where automated ads often fall short
How to interpret low engagement and what to do next
Ways to clarify your offerings for stronger community resonance
Techniques for boosting conversion rates above the dreaded 10% mark
Methods to overcome both external apathy and internal team resistance
Practical steps like gamification, campaign launches, and rotating staff roles
The role of timely feedback and how it drives ongoing improvement
Tips for ensuring every community interaction delivers measurable ROI
Don’t let your ground marketing go stale! Tune in now to learn how to refresh your strategy and spark real results.
Learn More About the Ground Marketing Course Here:
The Dental Marketer