Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up.
We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven strategies, you’ll discover actionable ways to reignite interest, fine-tune your message, and even re-energize staff participation. By the end, you’ll know not just what to look for, but precisely how to pivot so your practice can maximize every handshake, conversation, and connection.
What You'll Learn in This Episode:
- The five most important signals that your ground marketing strategy needs a reset
- Why personal outreach succeeds where automated ads often fall short
- How to interpret low engagement and what to do next
- Ways to clarify your offerings for stronger community resonance
- Techniques for boosting conversion rates above the dreaded 10% mark
- Methods to overcome both external apathy and internal team resistance
- Practical steps like gamification, campaign launches, and rotating staff roles
- The role of timely feedback and how it drives ongoing improvement
- Tips for ensuring every community interaction delivers measurable ROI
Don’t let your ground marketing go stale! Tune in now to learn how to refresh your strategy and spark real results.
Learn More About the Ground Marketing Course Here:
Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment
Host: Michael Arias
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