The Rebooting Show Subscriptions in the age of ARPU
Nov 28, 2023
The podcast discusses the shifting role of discounts in subscriptions, the importance of ad avoidance for good user experience, and the benefits of creating subscription products for specific audience segments. The challenges of running subscription-based businesses and the need for revenue diversification are also explored. The speakers emphasize the value of subscriptions in attracting high-value readers and the integration of subscriptions within the overall business strategy. Building a sustainable future for media companies is highlighted, including the challenges of data privacy concerns and economic headwinds.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Importance and Challenges of Running a Subscription-Based Business
03:01 • 23min
Misconceptions, Starting Simple, and Brand Perception
26:19 • 5min
Challenges and Best Practices for Balancing Subscription and Advertising Business
31:05 • 2min
Building a Sustainable Future for Media Companies
32:46 • 5min