Subscriptions in the age of ARPU
The Rebooting Show
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The Importance and Challenges of Running a Subscription-Based Business
In this chapter, they discuss the importance and challenges of running a subscription-based business, highlighting the need for constant attention, revenue diversification, and understanding the target audience. They also discuss the maturation of subscription programs, the integration of subscriptions within the overall business strategy, and the value of subscriptions in attracting high-value readers. Ultimately, they emphasize that subscriptions and advertising can work together and that there is no one-size-fits-all approach.
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